MEDIATED PERSUASION IN PRESENTING A PUBLIC SPEECH IN NEWS: ETHOS, LOGOS OR PATHOS?

The proposed research compares the structure and verbal means implemented in three texts: President V. Zelensky's address to British Parliament, English American news texts, which represent content of speech mass reader. aim article is establish mediated influencing audience, used by journalists during process mediatization public speech. applied linguorhetorical approach allowed us investigate transformations at stage disposition, i.e. organization ideas arguments, elocution associated with linguistic means. coverage Ukrainian leader's online edition based on emotionalargumentative model, addresses pathos as a persuasion connected emotions basic needs one hand, logos presupposing direct quotes from support arguments theses journalist, other hand. From point view text consists parts: introduction, main part conclusion, while vein constructions reflect appeal introduction actualizing for belongingness security depicting feelings pity MPs. contains identical those Zelensky parallels between worldviews fight against enemy, modified atrocities losses our country. authoritative-argumentative transformation model: authors rely famous people when interpreting quote statements his emphasize their own theses. ethos represented authority Winston Churchill, William Shakespeare Boris Johnson headline background blocks text, reflected use president.